Business Archives - Fractional Marketing Agency | Treefrog Marketing

Business

Laptop and notepad on a table

December 1, 2024

The Importance of a Clear Marketing Message

Treefrog’s Content Director, Angel Tobey, breaks down the seven reasons your website isn’t converting on Priority Pursuit.

November 26, 2024

Episode 172: 7 Reasons Your Website Isn’t Converting (& How to Fix It)

Listen to Kelly’s interview about dominating local search results on the “Marketing Made Simple” podcast.

November 19, 2024

Episode 171: Kelly Rice on “Marketing Made Simple”: Secrets to Dominating Local Search Results

Angel Tobey, Treefrog’s Content Director, and Victoria Rayburn discuss how to improve E-E-A-T on “Priority Pursuit”.

November 12, 2024

Episode 170: The Key to Better Google Rankings as a Small Business: Improve E-E-A-T

Luxury wedding photographer Arielle Peters chats with Victoria about how SEO helped her grow her business on “Priority Pursuit”.

November 5, 2024

Episode 169: A Case Study—How SEO Helped Arielle Peters Grow Her Small Business

Kelly Rice and Victoria Rayburn talking while on laptops

November 1, 2024

The #1 Reason Small Businesses Fail at Marketing

Victoria Rayburn shares how to choose the right keywords for SEO as a small business on “The Priority Pursuit Podcast.”

October 29, 2024

Episode 168: How to Choose the Right Keywords for SEO as a Small Business

Victoria Rayburn answers the common question—”Is SEO worth it for small businesses?”—on “Priority Pursuit.”

October 22, 2024

Episode 167: Is SEO Worth It for Small Businesses?

Kelly Rice and Victoria Rayburn break down how you can identify your next marketing move for small business growth without feeling overwhelmed or burnt out.

October 8, 2024

Episode 165: Marketing Overload? Identify Your Next Marketing Move for Small Business Growth

Treefrog team member on laptop using must-have small business tools

October 1, 2024

Discounts on Must-Have Small Business Tools

Sales guru Brooke Greening shares how to juggle being a mother & building a business.

October 1, 2024

Episode 164: How to Juggle Being a Mother & Building a Business with Brooke Greening

Kelly shares the five books every small business owner should read on “Priority Pursuit”.

September 17, 2024

Episode 162: 5 Books Every Small Business Owner Should Read

SEO coach Victoria Rayburn shares the three types of content to boost your SEO.

September 10, 2024

Episode 161: 3 Types of Content to Boost Your SEO

Sheila Hansen, CPA, breaks down the power and importance of value-based pricing for small businesses on “Priority Pursuit”.

September 3, 2024

Episode 160: The Power of Value-Based Pricing for Small Businesses with Sheila Hansen

Treefrog team member on laptop

September 1, 2024

What to Do If Your Small Business’s Marketing Isn’t Working

Victoria Rayburn explains how small businesses can lay the foundation for successful marketing.

August 27, 2024

Episode 159: How to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can’t Skip

Kelly Rice and Victoria Rayburn discuss how storytelling can ensure your ideal clients remember your small business on “Priority Pursuit”.

August 20, 2024

Episode 158: How to Get the Most Out of a Small Marketing Budget

Kelly Rice and Victoria Rayburn discuss how storytelling can ensure your ideal clients remember your small business on “Priority Pursuit”.

August 13, 2024

Episode 157: How to Make Prospects 22x More Likely to Remember Your Small Business

Deirdre Martin—founder of Deirdre Martin Consulting—goes over LinkedIn strategies for business growth on “Priority Pursuit”.

August 6, 2024

Episode 156: Organic LinkedIn Strategies for Business Growth with Deirdre Martin

$Kelly Rice, fractional CMO from Treefrog Marketing, talking with client$

August 1, 2024

From Chaos to Success: How a Fractional CMO Can Help Take Your Company to the Next Level

July 30, 2024

Episode 155: Bigger Doesn’t Always Mean Better

Kelly Rice and Victoria Rayburn break down how to set boundaries and get your clients to respect them on “Priority Pursuit”.

July 23, 2024

Episode 154: How to Set Boundaries & Get Your Clients to Respect Them

Victoria Rayburn, marketing & SEO coach, explains the 5 most effective things you can do to improve your small business’s SEO.

July 16, 2024

Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO

Fractional CFO Linda Karressy shares five practical steps to manage small business finances.

July 9, 2024

Episode 152: Practical Steps to Manage Small Business Finances with Linda Karressy

$Kelly Rice, fractional CMO from Treefrog Marketing, talking with client Title: Fractional CMO vs. Full-Time CMO: Which Is Right for Your Small Business?$

July 1, 2024

Fractional CMO vs. Full-Time CMO: Which Is Right for Your Small Business?

Kelly Rice and Victoria Rayburn from Treefrog Marketing share the 4 keys to building a successful small business.

June 25, 2024

Episode 150: The 4 Keys to Building a Successful Small Business

Kelly Rice and Victoria Rayburn break down the five reasons your small business needs a marketing strategy,

June 18, 2024

Episode 149: 5 Reasons Your Small Business Needs a Marketing Strategy

Amanda Garcia of ColorWord Creative explains how to build and lead a healthy remote team.

June 11, 2024

Episode 148: How to Build & Lead a Healthy Remote Team with Amanda Garcia

Laptop with must-have tools for small businesses

June 1, 2024

8 Must-Have Tools for Small Businesses

Kelly—CEO of Treefrog Marketing—shares seven ways to serve your team well outside of benefits packages on “Priority Pursuit”.

May 28, 2024

Episode 146: 7 Ways to Serve Your Team Well Outside of Benefit Packages

Victoria Rayburn shares the marketing strategy that increases sales and helps you meet your booking goals—the flywheel marketing method.

May 21, 2024

Episode 145: A Marketing Strategy that Increases Sales: The Exact Strategy I Used to Meet My Small Business’s Booking Goals

Jennifer Roach—NextGen LLC CEO—discusses how to handle ups & downs in business through innovation.

May 14, 2024

Episode 144: How to Handle Ups & Downs in Business with Jennifer Roach

Kelly Rice and Victoria Rayburn explain why small businesses need to hire an in-house social media manager.

May 7, 2024

Episode 143: Why You Need to Hire an In-House Social Media Manager

Businesswoman working on her marketing strategy

May 1, 2024

Why Every Small Business Needs a Marketing Strategy

Kelly Rice—Founder and Chief Marketing Strategist at Treefrog—shares five things she wishes she knew before starting a business.

April 30, 2024

Episode 142: 5 Things I Wish I Knew Before Starting a Small Business

Kelly and Victoria discuss why having a website isn’t enough to grow your small business.

April 23, 2024

Episode 141: Why Having a Website Isn’t Enough to Grow Your Small Business

Laura Ciriello—President of Ciriello Plumbing—discusses how to set up a profit-sharing program.

April 16, 2024

Episode 140: How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello of Ciriello Plumbing

Victoria Rayburn explains the key to scaling your small business: consistency.

April 9, 2024

Episode 139: The Key to Scaling Your Small Business: Consistency

April 2, 2024

Episode 138: Boundary Blueprint: How to Set Boundaries for Small Business Success

Differences between marketing and PR

April 1, 2024

The Differences Between Marketing & PR & How to Know Which One Your Business Needs

Learn about the elements PROVEN to make your website more likely to convert with our download!

March 26, 2024

Episode 137: 6 Ways to Increase Your Website’s Conversion Rate

March 19, 2024

Episode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini

Victoria Rayburn explains how to stand out as a small business by prioritizing client communication.

March 12, 2024

Episode 135: How to Stand Out as a Small Business: Excellent Client Communication

Woman working on how to write website copy

March 3, 2024

How to Write Service Pages that Convert: Step-by-Step Instructions for Writing High-Converting Service Pages for Your Small Businesses

Woman working on email opt-ins on laptop

February 27, 2024

8 Types of Opt-ins You Can Use to Build Your Small Business’s Email List

Kelly Rice—CEO and Founder of Treefrog Marketing—breaks down reasons your marketing isn’t working.

February 27, 2024

Episode 133: 4 Reasons Your Marketing Isn’t Working (& How to Fix It)

Todd Howard, founder of Grow a Niche Business, breaks down how to find your small business’s niche on “Priority Pursuit”.

February 20, 2024

Episode 132: How & Why to Choose a Niche as a Small Business with Todd Howard

February 13, 2024

Episode 131: Time-Saving Marketing Strategy for Small Businesses

Kelly Rice and Victoria Rayburn from Treefrog Marketing share the best opt-in email strategies for small businesses.

February 6, 2024

Episode 130: The Best Opt-in Email Strategies for Small Businesses

January 30, 2024

Episode 129: Marketing Metrics Every Small Business Should Be Tracking

LaShonda Brown, award-winning Tech Educator, Coach, and Speaker, explains how small businesses can utilize technology to work less and live more.

January 23, 2024

Episode 128: How Small Businesses Can Utilize Technology to Work Less & Live More with LaShonda Brown

January 16, 2024

Episode 127: What If Your Marketing Is What’s Holding You Back?

Staff working on content marketing strategies for small businesses

January 3, 2024

How to Create Content for Every Stage of the Buyer’s Journey

Marketing team working on flywheel marketing

January 2, 2024

The Best Marketing Strategy for Small Businesses in 2024: The Flywheel Marketing Method

Victoria Rayburn breaks down six time-saving hacks for small business owners.

January 2, 2024

Episode 125: Six Time-Saving Hacks for Small Business Owners

Author and educator Mary Marantz shares her experiences with slow growth in small businesses.

December 26, 2023

Episode 124: The Importance of Embracing Slow Growth & Strong Roots as a Small Business with Mary Marantz

Kelly Rice, Treefrog Marketing’s Founder and Chief Marketing Strategist, reading the Christmas story.

December 19, 2023

Episode 123: A Moment to Remember the Reason for the Season – A Reading of the Christmas Story

December 12, 2023

Episode 122: Design for Success: 7 Graphic Design Mistakes Small Businesses Make

December 5, 2023

Episode 121: 12 Ways Small Business Owners Can Add More Organization to Their Lives to Reduce Stress & Increase Productivity with Laura Siess of iheartbins

Angel Tobey, Treefrog Marketing’s Director of Content and Social Media, on Priority Pursuit.

November 21, 2023

Episode 119: A Simple Social Media Strategy for Small Businesses

Mary Adkins, Treefrog Marketing’s Director of Operations.

November 14, 2023

Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth

Ryan & Anna Leonard of Refuge & Co.

November 7, 2023

Episode 117: How to Build a Team that Helps Your Small Business Thrive with Ryan & Anna of Refuge & Co.

Victoria Rayburn explains when and how to pivot a small business.

October 31, 2023

Episode 116: When & How to Pivot a Small Business

Kelly Rice and Victoria Rayburn break down how to build a sales funnel as a small business.

October 17, 2023

Episode 114: How to Build a Sales Funnel as a Small Business

Melissa Larimer and Abria Allen with their families.

October 10, 2023

Episode 113: How to Juggle Motherhood & Running a Small Business

Mary Adkins, Treefrog Marketing’s Director of Operations

October 3, 2023

Episode 112: How to Prepare Your Small Business to Take Time Off During the Holidays

Kelly Rice, Treefrog Marketing’s founder & chief marketing strategist

September 26, 2023

Episode 111: What Is a Fractional CMO & How Can Hiring One Help Your Small Business Grow?

Robert and Courtney Cannon, owners of The Cannons Photography

September 12, 2023

Episode 109: How & Why to Build a High-end Small Business with Courtney Cannon

Learn about the advantages of Showit for small business websites as we chat with Parker Pearson!

September 5, 2023

Episode 108: The Advantages of Showit for Small Business Websites

Treefrog’s Content Director Angel Tobey

August 29, 2023

Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages

Victoria Rayburn explains how to optimize your website for search engines in this episode of "Priority Pursuit."

August 22, 2023

Episode 106: How to Optimize Your Website for Search Engines

Learn how to make education a revenue stream in your small business as we talk with the queen of education, Laylee Emadi, in this episode of Priority Pursuit!

August 15, 2023

Episode 105: How to Make Education a Revenue Stream in Your Small Business with Laylee Emadi

Victoria Rayburn, Kelly Rice, Angel Tobey, and Jen Carriere discuss how to build a lead-generating website.

August 8, 2023

Episode 104: How to Build a Lead-Generating Website

a marketing team sitting at a conference table reviewing their internet marketing strategy

August 2, 2023

Why Every Small Business Should Use a Flywheel Marketing Strategy: Internet Marketing

business man and woman looking at a tablet reviewing a marketing sales funnel

August 2, 2023

Why Every Small Business Should Use a Flywheel Marketing Strategy: Marketing Sales Funnel

coworkers talking and looking at a computer screen discussing a lead generation website

August 2, 2023

Why Every Small Business Should Use a Flywheel Marketing Strategy: Lead Generation Website

marketing team listening to a marketing messaging framework presentation

August 1, 2023

Why Every Small Business Should Use a Flywheel Marketing Strategy: Messaging Framework

Kelly and Victoria laughing during a podcast.

August 1, 2023

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method

Small business owner overwhelmed by new social media platform Threads

July 27, 2023

How to Use Threads as a Small Business + What to Post on Threads

How to find work-life balance when you’re passionate about what you do with Jillian Ashton on the Priority Pursuit Podcast!

July 25, 2023

Episode 102: How to Find Work-Life Balance When You’re Passionate About What You Do with Jillian Ashton

How to Get Unstuck in Your Small Business with Jaime Gordon on Priority Pursuit

July 18, 2023

Episode 101: How to Get Unstuck in Your Small Business with Jaime Gordon

Kelly Rice and Victoria Rayburn of Treefrog Marketing answer the seven most frequently asked questions about small business marketing.

July 11, 2023

Episode 100: Answers to the 7 Most Frequently Asked Questions About Small Business Marketing

marketing team listening to a flywheel marketing strategy presentation

July 10, 2023

Why Every Small Business Should Use a Flywheel Marketing Strategy

Victoria Rayburn and Kelly Rice explain how to write your small business’s sales script.

July 4, 2023

Episode 099: Marketing Guiding Statements (Part 7): How to Write Your Small Business’s Sales Script

Noe & David Garcia from La Fiesta Burrito

June 27, 2023

Episode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garcia

Why & How to Start a Podcast as a Small Business with Travis Albritton

June 20, 2023

Episode 097: Why & How to Start a Podcast as a Small Business with Travis Albritton

Victoria Rayburn explains how to determine your small business’s “why” in this episode of “Priority Pursuit.”

June 13, 2023

Episode 096: Marketing Guiding Statements (Part 6): How to Determine Your Small Business’s “Why”

two marketing team members giving a high five over a conference table

June 12, 2023

Why Small Businesses Should Use Storytelling in Marketing

Kelly Rice and Victoria Rayburn

June 6, 2023

Episode 095: Marketing Guiding Statements (Part 5): How to Write Your Small Business’s Story Pitch

Twila Ortiz at Flying High Tea

May 30, 2023

Episode 094: How to Keep the Momentum Going in Your Business: Marketing Consultation with Twila Ortiz

How to Serve Your Team Well as a Business Owner with Donte Wilburn

May 23, 2023

Episode 093: How to Serve Your Team Well as a Small Business Owner with Donte Wilburn of Premier Auto Detailing

Victoria Rayburn of Treefrog Marketing explains why marketing should be a top priority for small businesses during a recession.

May 16, 2023

Episode 092: Why Marketing Should Be a Top Priority for Small Businesses During a Recession

Kelly Rice and Victoria Rayburn

May 9, 2023

Episode 091: Marketing Guiding Statements (Part 4): How to Write Your One Liner

Crista Tharp leaning against a wall

May 2, 2023

Episode 090: How to Identify & Reach Your Ideal Clients: Marketing Consultation with Author Crista Tharp

Emma Skees explains how a virtual assistant can support your small business on the Priority Pursuit Podcast.

April 25, 2023

Episode 089: How a Virtual Assistant Can Support Your Small Business with Emma Skees

Three blog topics you can use to improve SEO with Victoria Rayburn

April 18, 2023

Episode 088: Three Blog Topics You Can Use to Improve Your Local SEO

Kelly Rice and Victoria Rayburn

April 11, 2023

Episode 087: Marketing Guiding Statements (Part 3): How to Develop Your Brand’s Talking Points

Natalie Franke collaborating with colleagues.

March 28, 2023

Episode 085: How to Have a Community Over Competition Mindset with Natalie Franke

Victoria Rayburn of Treefrog Marketing explains how to identify and understand your ideal client as a small business in this episode of “Priority Pursuit.”

March 21, 2023

Episode 084: Marketing Guiding Statements (Part 2) – How to Identify & Understand Your Ideal Client

Kelly and Victoria laughing during a podcast.

March 14, 2023

Episode 083: Priority Pursuit Is Now a Treefrog Marketing Podcast & the First Step in Marketing—Marketing Guiding Statements (Part 1)