CEM develops innovative and versatile engineers who make a global impact.
The world is demanding innovative engineers who have the ability to design and manage projects as well as the skills to effectively manage people. However, many engineering programs don’t have the ability to meet this demand—but Purdue does—it was just not well known.
In 2022, we partnered with CEM to develop and manage an effective marketing strategy that would increase their brand awareness among first-year engineering students, strengthen industry partnerships, and increase their yearly student base from 118 to 200 by 2027.
CEM received a 3% boost in enrollment in the fall of 2023 and estimates an additional 7% increase for fall of 2024.
Effective marketing leadership and strategy development helped achieve these significant levels of growth.
Rise in Student Interest
Web Traffic Increase
Gain in Ad CTR
“Treefrog rebuilt our entire marketing strategy and website. Because of their partnership, we've increased our first-year student meetings by over 140%.”
Brandon Fulk, MSCE, PE
Assistant Head & The Walsh Group Director of Internships
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