Small business owner checking her tablet, surrounded by flowers in a bright shop
Color Psychology & Choosing the Right Visual Brand Colors for Your Business
August 1, 2020
young man closing his eyes and lying in a field of green grass
Color Psychology: Green
August 1, 2020

August 1, 2020

Color Psychology: Blue


Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business.

In this post, you’ll learn about the personality and emotions related to blue. You can also see when to use and avoid this color in your branding. Finally, explore brands that use blue strategically and successfully.

Personality & Emotions

Blue often expresses stable sentiments such as trust, tranquility, security, wisdom, and maturity. You’ll often find this color in hospitals, spas, health centers, and other places working to help clients or patients feel calm and secure. Some brands will also make their guarantee icon blue to communicate that they’re trustworthy.

When to Use Blue

If you own a law firm, bank, or other corporation, blue is a safe branding option. With these companies, you’re trying to earn your clients’ trust and provide wise counsel; blue will likely show them you’re serious and reliable. Painting your office blue can also help you motivate your employees, as the color stimulates productivity. Another industry that often incorporates blue is technology. If you’re a small business working with innovative tech, using blue in your branding will likely show prospects that you’re secure and reliable.

When to Avoid Blue

In general, blue is a safe branding option, but it may not help you stand out in your space. If your business is new to the area, or you have many competitors, using blue in your branding might make you look like everyone else. Don’t use too much blue in a restaurant; there are no naturally blue foods, so the color actually suppresses appetite. Some may also interpret blue as too safe or predictable. So if you have a creative or unconventional company, you may want to steer clear of the color.

Strategic Brand Examples

Discover the four most common marketing mistakes small businesses make and exactly how to solve them! Download our guide.

Our proven marketing protocol helps companies make more money, free up time, and plan an effective strategy.

Treefrog Marketing is an agency in Lafayette, Indiana focused on small business. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.

Leverage Kelly’s marketing experience, insights, and leadership to grow your business.

As the founder and chief marketing strategist at Treefrog Marketing, a co-host of the Priority Pursuit Podcast, a StoryBrand Certified Guide, and fractional chief marketing officer, Kelly Rice has spent more than two decades helping small businesses take their companies to the next level by providing trustworthy leadership and building effective marketing strategies and systems.

She has dedicated her career to helping small businesses succeed because she knows, firsthand, how hard they work to make their communities a better place. 

Still, many people undervalue the strength and ingenuity of small businesses, but not Kelly. She believes they deserve to have a marketing partner and strategy that works as hard as they do.

Is outsourcing a marketing director something new?

What do fractional CMOs do?

Who needs a fractional CMO?

What are the benefits of hiring a part-time marketing director??

When should you partner with a fractional CMO?

Are there limitations to a fractional CMO?

How do I find a qualified fractional CMO?

How much does it cost to partner with a fractional CMO?

parallax background
parallax background