Blue is a safe branding option that conveys trust, tranquility, and wisdom. But it may not be best for an unconventional or brand-new business.
In this post, you’ll learn about the personality and emotions related to blue. You can also see when to use and avoid this color in your branding. Finally, explore brands that use blue strategically and successfully.
Personality & Emotions
Blue often expresses stable sentiments such as trust, tranquility, security, wisdom, and maturity. You’ll often find this color in hospitals, spas, health centers, and other places working to help clients or patients feel calm and secure. Some brands will also make their guarantee icon blue to communicate that they’re trustworthy.
When to Use Blue
If you own a law firm, bank, or other corporation, blue is a safe branding option. With these companies, you’re trying to earn your clients’ trust and provide wise counsel; blue will likely show them you’re serious and reliable. Painting your office blue can also help you motivate your employees, as the color stimulates productivity. Another industry that often incorporates blue is technology. If you’re a small business working with innovative tech, using blue in your branding will likely show prospects that you’re secure and reliable.
When to Avoid Blue
In general, blue is a safe branding option, but it may not help you stand out in your space. If your business is new to the area, or you have many competitors, using blue in your branding might make you look like everyone else. Don’t use too much blue in a restaurant; there are no naturally blue foods, so the color actually suppresses appetite. Some may also interpret blue as too safe or predictable. So if you have a creative or unconventional company, you may want to steer clear of the color.
Strategic Brand Examples
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