When you see the color green, you may think of nature, life, and the environment. Or, the hue may express negative qualities to you, like greed or jealousy.
In this post, you’ll learn about certain emotions we often feel when looking at green things. You can also determine when green is effective in branding — and when it can go wrong. Finally, we’ve included links to brands that use the color in their logos and designs.
Personality & Emotions
Green is a blend of yellow’s joy and blue’s calm, stimulating harmony and balance in our brains. The color is often associated with health, nature, peace, and even money. You’ll find this hue in hospitals, spas, yoga studios, and other places promoting healthy living or relaxation. Green also symbolizes nature, so eco-friendly companies often use the color in their brand.
When to Use Green
Green is versatile because it can express relaxation, nature, and money. Thus, the hue works well in branding for many different industries. If you own a clothing boutique, green may be a great color to use in your branding, as it will likely relax shoppers. All-natural grocery stores and fair-trade coffee companies can use this color, too, since green will bring nature and the environment to mind. If your business is a bank that aims to promote wealth for your clients, green is an excellent branding choice as well.
When to Avoid Green
Any business wanting to spur customers to immediate action should use green sparingly in their branding. For example, if you run a store with flash sales, this color won’t express the fast-paced and upbeat personality you want to show. Green may also carry connotations of envy and greed, so you’ll have to decide how the color will come across in your own brand (natural and calming, or too focused on money?).
Strategic Brand Examples
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