classy woman in a purple dress, standing in a field of lavender, with a basket of flowers
Color Psychology: Purple
August 1, 2020
a man in a black tuxedo straightening his black bowtie
Color Psychology: Black
August 1, 2020

August 1, 2020

Color Psychology: Pink


When you see pink, you might think of romance and youth. Or, like some consumers, you may see a brand that uses pink as one that’s not serious enough.

In this post, you’ll learn about the personalities we usually associate with pink. You can also see when you might use and avoid this color in your branding. Finally, explore brands that use pink strategically and successfully.

Personality & Emotions

Pink has signaled femininity in the United States since the 1940s. This hue can also express hopeful, creative, youthful, and quirky personalities. But different shades of pink can mean different things. For example, hot pink conveys energy and playfulness while lighter pink leans toward the romantic.

When to Use Pink

Although it’s a lighter tint of high-energy red, pink actually has a calming effect. A soft pink may work well if you’re a photographer who takes romantic portraits, or a fragrance company offering gentle products. But hot pink is an effective color for vibrant and creative brands, like art studios, bakeries, and women’s clothing boutiques.

When to Avoid Pink

Banks and law firms should avoid pink since its playful, youthful perception might make others think your brand is immature. Masculine brands (like testosterone therapy clinics) will want to stay away from this feminine color as well. If your business offers natural or chemical-free products, you’ll want to avoid pink, too, because the color doesn’t often occur in nature.

Strategic Brand Examples

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Treefrog Marketing is an agency in Lafayette, Indiana focused on small business. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.

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As the founder and chief marketing strategist at Treefrog Marketing, a co-host of the Priority Pursuit Podcast, a StoryBrand Certified Guide, and fractional chief marketing officer, Kelly Rice has spent more than two decades helping small businesses take their companies to the next level by providing trustworthy leadership and building effective marketing strategies and systems.

She has dedicated her career to helping small businesses succeed because she knows, firsthand, how hard they work to make their communities a better place. 

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