If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or excess when they see too much purple.
In this post, you’ll learn about emotions we typically feel when we see purple. You can also explore when purple is effective in branding — and when it can go wrong. Finally, we’ve included links to brands that use the color in their logos and designs.
Personality & Emotions
Purple is a blend of red’s energy and blue’s calm. The color calms the mind and nerves, but it can also bring joy and trigger creativity. Purple has long represented royalty and sophistication, but it’s begun to lend itself toward artistic, creative brands as well. Thus, businesses can use purple shades in a variety of industries, from beauty and anti-aging products to art institutes.
When to Use Purple
If you want to position your brand as prestigious, purple may be your most effective brand color. It used to be one of the most expensive colors to produce, and purple’s connotation of royalty still remains to some extent. Creative problem-solving companies can also brand with purple. If you’re new to the community or looking for a way to stand out in your industry, incorporating this unique color will help!
When to Avoid Purple
If your business serves a lower-income demographic, it may be smart to avoid branding with too much purple. Because the color symbolizes royalty, some people associate purple with excess or extravagance. If you do choose purple as a brand color, it may be best as an accent to a more primary color. Traditionally masculine brands (such as testosterone therapy clinics) may want to stay away from the color since purple shades lean toward a feminine connotation.
Strategic Brand Examples
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