Small businesses should use boosted posts.
Why Small Businesses Should Use Boosted Posts on Facebook
February 19, 2018

December 1, 2017

How to Create a Facebook Business Page

One in five page views in the United States happens on Facebook, and 1.37 billion people are considered daily, active users. This is why creating a social media strategy is crucial for reaching your audience in today’s technology-driven world. 

The world of social media marketing can be intimidating, but with our simple, step-by-step guide, you can create a Facebook Business Page and be on your way to creating a social media plan that helps your company grow!

Steps to Create a Facebook Business Page

1. Sign up for a personal Facebook account.

First, you’ll need to have a personal Facebook account. Your Facebook Business Page will need to be connected to a personal profile to prove you’re a real person and not spam. If you don’t already have a Facebook account, sign up for one for free.

2. Log in and click “Create Page.”

Once you have a personal Facebook account, log in. You’ll be taken to the “Home” page, also called your “Newsfeed.” On the top, right-hand side of the page, there will be a downward pointing arrow. Click on the arrow and select “Create Page” from the list.

3. Select “Local Business or Place.”

From there, you will see tiles for each of Facebook’s page options. Select the “Local Business or Place” tile, which will then prompt you to fill out your business information (type of business, location, phone number, etc).

4. Add a profile & cover photo. 

Facebook will then give you the option of adding a profile picture and cover photo. Your profile picture is a great place to showcase your logo so people can immediately recognize your page and/or become familiar with your brand. 

Your cover photo should also represent your business and can be a graphic you’ve designed with branded imagery, a photo that reflects your company and brand, or even a temporary image to highlight a current sale or promotion. 

You can skip this step and do it later, but be sure to come back to it.

5. Add a short description and create a page username. 

Once the page is created, you can easily add a short description and create a page username to let people know more about your business. This is a simple and easy way to get information about your business online and in front of potential clients.

6. Start posting and create a Facebook strategy!

Once you’re finished completing your profile, you can start posting and inviting friends to follow your page. Create a Facebook strategy to help you determine when to post, who to target, and how much to post.

Why It’s Important to Create a Facebook Business Page

Facebook might not seem like a solution for your business, but it likely is! With its accessibility and low-cost advertising opportunities, Facebook is an extremely useful tool, especially for small businesses. 

Facebook Business Pages let you: 

  • Develop conversations online
  • Gain new leads
  • Create online giveaways 
  • Share sales and promotions
  • Reach your target audience
  • Review how your page is performing with Facebook Insights

Social media is complicated, but you don’t have to do everything on your own. A marketing agency can help you create a social media strategy that works for your business.

Learn the EXACT marketing strategy we use to help small businesses grow: The Flywheel Marketing Method.

Our marketing protocol has been proven to help companies make more money, filter bad advice, free up time, and eliminate the worry of following ineffective planning.

Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.

Leverage Kelly’s marketing experience, insights, and leadership to grow your business.

As the founder and chief marketing strategist at Treefrog Marketing, a co-host of the Priority Pursuit Podcast, a StoryBrand Certified Guide, and fractional chief marketing officer, Kelly Rice has spent more than two decades helping small businesses take their companies to the next level by providing trustworthy leadership and building effective marketing strategies and systems.

She has dedicated her career to helping small businesses succeed because she knows, firsthand, how hard they work to make their communities a better place. 

Still, many people undervalue the strength and ingenuity of small businesses, but not Kelly. She believes they deserve to have a marketing partner and strategy that works as hard as they do.

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