One in five page views in the United States happens on Facebook, and 1.37 billion people are considered daily, active users. This is why creating a social media strategy is crucial for reaching your audience in today’s technology-driven world. 

The world of social media marketing can be intimidating, but with our simple, step-by-step guide, you can create a Facebook Business Page and be on your way to creating a social media plan that helps your company grow!

Steps to Create a Facebook Business Page

1. Sign up for a personal Facebook account.

First, you’ll need to have a personal Facebook account. Your Facebook Business Page will need to be connected to a personal profile to prove you’re a real person and not spam. If you don’t already have a Facebook account, sign up for one for free.

2. Log in and click “Create Page.”

Once you have a personal Facebook account, log in. You’ll be taken to the “Home” page, also called your “Newsfeed.” On the top, right-hand side of the page, there will be a downward pointing arrow. Click on the arrow and select “Create Page” from the list.

3. Select “Local Business or Place.”

From there, you will see tiles for each of Facebook’s page options. Select the “Local Business or Place” tile, which will then prompt you to fill out your business information (type of business, location, phone number, etc).

4. Add a profile & cover photo. 

Facebook will then give you the option of adding a profile picture and cover photo. Your profile picture is a great place to showcase your logo so people can immediately recognize your page and/or become familiar with your brand. 

Your cover photo should also represent your business and can be a graphic you’ve designed with branded imagery, a photo that reflects your company and brand, or even a temporary image to highlight a current sale or promotion. 

You can skip this step and do it later, but be sure to come back to it.

5. Add a short description and create a page username. 

Once the page is created, you can easily add a short description and create a page username to let people know more about your business. This is a simple and easy way to get information about your business online and in front of potential clients.

6. Start posting and create a Facebook strategy!

Once you’re finished completing your profile, you can start posting and inviting friends to follow your page. Create a Facebook strategy to help you determine when to post, who to target, and how much to post.

Why It’s Important to Create a Facebook Business Page

Facebook might not seem like a solution for your business, but it likely is! With its accessibility and low-cost advertising opportunities, Facebook is an extremely useful tool, especially for small businesses. 

Facebook Business Pages let you: 

• Develop conversations online
• Gain new leads
• Create online giveaways 
• Share sales and promotions
• Reach your target audience
• Review how your page is performing with Facebook Insights

Social media is complicated, but you don’t have to do everything on your own. A marketing agency can help you create a social media strategy that works for your business.

Our marketing protocol has been proven to help companies make more money, filter bad advice, free up time, and eliminate the worry of following ineffective planning.

Treefrog Marketing is a marketing agency focused on small business and located in Lafayette, Indiana. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.