StoryBrand Strategy Session for Small Businesses
Clarify your messaging and learn a proven marketing strategy to attract your best customers.
Your marketing efforts are a waste of time, money, & resources if your messaging isn’t clear.
Consumers don’t always buy the best products and services. They buy the ones they can understand the easiest.
If you confuse people with complicated marketing messages, they are much less likely to buy from you—especially when you:
- Use terms that don’t make sense to customers
- Immediately tell them why your company is the best
- Don’t tell customers the problem you're helping them solve
Say goodbye to marketing challenges that hinder business growth.
You can build a stunning website, post a reel a day, implement sales funnels, and do all of the marketing things you’re “supposed to do.”
However, all of these efforts and tactics are a waste of time, money, and resources if your messaging isn’t clear.
Booking a private StoryBrand strategy session with Kelly Rice will allow you to:
- Clarify your messaging to beat out your competition
- Receive professionally written Marketing Guiding Statements
- Learn how to implement a proven, four-step marketing strategy for small businesses
You deserve a marketing strategy that works as hard as you do.
During your StoryBrand strategy session, you will discover why clarifying your messaging will attract more business AND a four-step marketing strategy that’s proven to work for small businesses.
Kelly Rice, our chief marketing strategist and StoryBrand Certified Guide, will spend up to four hours with you to:
Discover the power of inviting customers into a story. During this segment of the workshop, we will review seven elements that create a compelling story, including:
- The hero (your ideal customers)
- The problem that gets in the way
- The guide (your company)
- The plan that the guide gives to the hero
- The actions the hero need to take
- What winning looks like
- How to avoid failure
You can explore these elements in more detail by reading this short blog.
Next, we will assess and review your website, key marketing elements, and strategies using the S.W.O.T. technique. This will allow us collectively to identify any marketing and messaging gaps.
Additionally, this conversation naturally produces ideas centered around reaching your business goals, and can easily become overwhelming.
This is why we will share a proven, four-step marketing strategy that will help you evaluate and focus on the most important areas for success and establish benchmarks for measuring progress and defining success.
Together, we will identify your key audiences and then walk through and develop one BrandScript (a marketing framework that helps keep your brand story cohesive and clear).
Your BrandScript is the foundation for creating your Marketing Guiding Statements (see segment four). And, it will simplify every talking point, communication asset, and sales piece your business creates or sends out (including your website).
Clear messaging is the key to successful marketing. To kickstart this process for you, we will collaborate during this segment to create your one-liner, the first of your five Marketing Guiding Statements.
After the workshop, Treefrog's team will develop the other three Marketing Guiding Statements for you, including:
- Talking Points
- Story Pitch
- Why Statement
- Sales Script
This way, you will ensure that everything you create is strategic, on message, and helps convert prospects into paying customers.
For a limited time, you’ll also receive a complimentary 60-minute consulting session where we will review how to build a lead-generating website.
(up to 10 attendees)
$5000 + travel
(online meeting platform)
$4000
Marketing shouldn't be something that you stress about.
You can finally feel confident that your marketing efforts are effective. Explore how a StoryBrand strategy session can take your business to the next level.
Having experienced marketing leadership is critical for success.
As the founder and chief marketing strategist at Treefrog Marketing, a co-host of The Priority Pursuit Podcast, a StoryBrand Certified Guide, and fractional chief marketing officer, Kelly Rice has spent more than two decades helping small businesses take their companies to the next level by providing trustworthy leadership and building effective marketing strategies and systems.
Since 2000, she has dedicated her career to helping small businesses succeed because she knows, firsthand, how hard they work to make their communities a better place.
Still, many people undervalue the strength and ingenuity of small businesses, but not Kelly.
She believes they deserve to have a marketing partner and strategy that works as hard as they do.
Finally see the growth you’ve been working so hard to achieve.
1
Schedule a 30-minute discovery call.
2
Explore your strategy session opportunities.
3
Attract & engage more ideal customers.
