Bring structure, clarity & oversight to marketing decisions with a fractional chief marketing officer.

Kelly Rice provides fractional CMO leadership supported by hands-on marketing execution for growing businesses that aren’t ready to build a full internal team.

Have you reached a point where marketing activity has increased but clarity hasn't?

This tension usually shows up as companies grow. With more people, more tactics, and more investment, it's hard to see what’s working and what’s simply adding noise.

Small business owners shouldn’t have to guess whether their marketing is actually helping them grow.

Marketing often needs direct leadership, not more tactics.

We provide fractional CMO leadership supported by hands-on marketing execution for small businesses that aren’t ready to build a full internal team.

Our partnership will help you:

  • Set direction and decide what matters
  • Keep marketing aligned with the goals of your business
  • Connect strategy, messaging, website, content, and paid advertising so they all work together

A unique partnership that combines experienced marketing leadership with hands-on support.

We'll help you put clear systems in place for planning, execution, and review, so marketing decisions are grounded in real data and progress is easier to track.

As the founder of Treefrog Marketing, a fractional CMO, and a StoryBrand Certified Guide, Kelly has spent more than two decades helping small businesses make a difference for their companies, employees, and communities.

Honest feedback from our fractional chief marketing officer partners.

Swipe to see all reviews.

  • Vista Manufacturing
    Treefrog's comprehensive approach, clear communication, and unwavering dedication make them an indispensable partner for anyone seeking top-tier marketing solutions.
    Vista Manufacturing
    Tomas Saavedra
  • Treefrog rebuilt our entire marketing strategy and website. Because of their partnership, we've increased our first-year student meetings by over 140%.
    Purdue CEM
    Brandon Fulk, MSCE, PE
  • Phenomenal people and company that have changed the trajectory of my life! We’ve partnered with Kelly and used Treefrog for over 10 years and our company has increased by 350%!
  • We had never worked with a marketing company before, so stepping into this process was a completely new experience for us. Treefrog made it easy from the very beginning. Their team took the time to really understand who we are, what we value, and what makes our business unique. They have been an incredible partner, and we’re grateful for their support in helping us take this big step forward.
    Ciriello Plumbing
    Laura Ciriello-Benedict
  • The friendly folks at Treefrog Marketing took the time necessary to really understand our organization: it's mission, values, and donors. By putting this hard work in on the front end, they were able to craft pieces that reflected our ministry accurately and helped potential donors catch a vision of the needs in places far away. Working with Treefrog Marketing has been a great experience.
    The Boaz Project
    April Jurgensen

With a fractional chief marketing officer in place, you'll gain clarity around what matters most.

Kelly will help decisions become more focused, teams stay aligned, and keep marketing efforts tied directly to the growth goals of the business.

Her three-step process of discovery, development, and deployment, gives you visibility into what’s happening, confidence in how time and budget are being spent, and marketing strategy and systems built to support where your business is going.

Investment

For small businesses with annual revenue of $5M or under, our fractional CMO and support engagement begins at $7,500 a month.

Companies with revenue between $6M and $15M, partnerships are structured to stay under 2% of your annual revenue.

Fractional Chief Marketing Officer FAQs

Fractional CMO work tends to be the best fit for small businesses once they reach around $5M in annual revenue.

We typically work with companies through the next phase of growth, often up to $15M in annual revenue, before internal marketing leadership becomes the more practical next step.

Is outsourcing a marketing leadership something new?

What do fractional CMOs do?

Who needs a fractional CMO?

What are the benefits of hiring a part-time chief marketing officer?

When should you partner with a fractional CMO?

Are there limitations to a fractional CMO?

How do I find a qualified fractional chief marketing officer?

How much does it cost to partner with a fractional CMO?

Bring structure, guidance & growth with a fractional chief marketing officer.

1

Schedule a 30-minute discovery call to talk through your goals and where marketing currently feels complicated.

2

Get experienced leadership to help guide priorities, decisions, and direction.

3

Move forward with marketing that’s aligned, supported, and easier to manage.

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Your business is growing, but marketing feels harder than it should.

What you’ve been doing has helped you get here, but you’re still the one fielding questions and making judgment calls. 

And most of the time, it’s not completely clear what deserves your focus or how marketing is really affecting the business.

We see this tension a lot with growing businesses because marketing has naturally become more complex than it used to be. 

At this point, marketing often needs direct leadership, but you're not ready to hire a full internal marketing team. 

That’s why we work alongside you to provide fractional CMO leadership paired with hands-on marketing support, so strategy and execution stay connected.

For over 25 years we’ve seen that when leadership and execution are connected, marketing becomes more effective and easier to evaluate.

With the right partner in place, you can see what’s happening, understand what’s working, and make decisions based on data instead of guesswork.

 

The first step is a short discovery call. 

We’ll talk through your goals, your current setup, and where marketing still feels unclear so you can decide whether fractional CMO support makes sense for where you are right now. 

What most clients notice after a few months is that marketing becomes easier to evaluate. They have clearer insight into what’s happening, what’s working, and how marketing is impacting the direction of the business.

Fractional Chief Marketing Officer Resources

Skills & Experience to Look for When Hiring a Fractional CMO

A Guide to Hiring the RIGHT Fractional CMO for Your Business

Which One? Fractional CMO vs Marketing Consultant

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Is your business ready for a fractional CMO?

Read this guide to decide if it’s time to bring leadership and accountability into your marketing.