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November 19, 2024

Episode 171: Kelly Rice on “Marketing Made Simple”: Secrets to Dominating Local Search Results

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Welcome to The Priority Pursuit Podcast, a show that helps small business owners define, maintain, and pursue both their personal and business priorities so they can build lives and businesses they love.

This week, we're switching things up a bit to share Kelly’s recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast. If you’ve been following along, you know we frequently talk about the importance of clear messaging and SEO. But, we haven’t yet fully explored how these two essential components can be used together to drive results for your business.

So, why is this combination so important? Well, if you want your marketing efforts to work, your messaging needs to be crystal clear. This is a core principle taught by Donald Miller and the StoryBrand team through their Business Made Simple framework. Clear messaging ensures your customers understand who you are, what you offer, and why it matters to them.

But, here’s the catch—no matter how great your messaging is, if your website isn’t optimized for search engines, your potential clients might not find you. And with 97% of people turning to Google when they need a local product or service, you need your business to show up where they’re looking. In fact, 90% of consumers who search for local businesses make purchases within a week, and SEO drives more than 1000% more traffic than organic social media.

The takeaway? Even with a strong message, if you’re not ranking well on Google, you’re missing out on business.

With this in mind, we’re thrilled to share Kelly’s recent interview with April Sunshine Hawkins on The Marketing Made Simple Podcast. In this episode, Kelly, who is a StoryBrand certified guide, explains how you can combine the StoryBrand framework and search engine optimization best practices to start dominating local search results and converting your ideal clients into paying customers.

 

Links & Resources Mentioned in This Episode

 

Learn how to use keywords to get your website in front of the right audience!

 

The Priority Pursuit Podcast is a podcast dedicated to helping small business owners define, maintain, and pursue both their personal and business priorities so they can build lives and businesses they love.

You can find The Priority Pursuit Podcast on Spotify, Apple Podcasts, Amazon Podcasts, Stitcher, and wherever you listen to podcasts.

 

 

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If so, pin it to save it for later! Follow us on Pinterest for more marketing, business, branding, and boundary-setting strategies!

 

Listen to Kelly’s interview about dominating local search results on the “Marketing Made Simple” podcast.

 

 

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Why should you choose a fractional marketing agency?

Simply put, you get the expertise of a full marketing department without the extensive overhead.

At Treefrog, we help small businesses build effective marketing strategies and systems that streamline their efforts, use resources wisely, and reach business goals.

Explore these frequently asked questions regarding our fractional marketing agency partnerships.

 

How does a fractional marketing team fit into my business?

Why is a fractional marketing team better than hiring in-house?

How is a fractional marketing team more cost-effective?

How will I know if our fractional marketing team partnership is working?

How quickly can a fractional marketing team start delivering results?

How involved will I need to be?

Can a fractional team really understand my business like an in-house team?

Is a fractional marketing team a long-term solution?

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Fractional CMO FAQs

Taking your small business to the next level requires experienced marketing leadership.

As a cost-effective alternative to hiring a full-time CMO, a fractional CMO allows small businesses to access top-notch marketing expertise—but without the hefty price tag.

Here are a few frequently asked questions to help you decide if partnering with a fractional CMO is right for your business. You can also learn more about fractional CMOs by tuning in to “Episode 111” of The Priority Pursuit Podcast.

Is outsourcing a marketing director something new?

What do fractional CMOs do?

Who needs a fractional CMO?

What are the benefits of hiring a part-time marketing director??

When should you partner with a fractional CMO?

Are there limitations to a fractional CMO?

How do I find a qualified fractional CMO?

How much does it cost to partner with a fractional CMO?

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Leverage Kelly's 25 years of marketing leadership, to grow your business.

As the founder and chief marketing strategist at Treefrog Marketing, a co-host of the Priority Pursuit Podcast, a StoryBrand Certified Guide, and fractional chief marketing officer, Kelly Rice has spent more than two decades helping small businesses take their companies to the next level.

By providing trustworthy leadership, building strong marketing teams and systems, and implementing effective marketing strategies that drive results, she works along side of dedicated business leaders who want to make a difference for their companies, employees, and communities.

If you're ready to simplify your marekting life and take your company to next level, connect with Kelly by scheduling a discovery call today.

Schedule a Discovery Call
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Full-Service Partnership

Designed for small businesses that want a StoryBrand Certified Guide to develop your Marketing Guiding Statements.

Investment

Begins at $3000

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Done-With-You Partnership

Best suited for small businesses that are looking for guidance and oversight when writing their own Marketing Guiding Statements.

Investment

Begins at $2500

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Strategic Marketing Coaching

Access to resources and 6-months of strategic guidance for those wanting to develop the first two steps of their flywheel marketing strategy.

Investment

$450 per month

Schedule a Discovery Call
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Full-Service Partnership

Designed for small businesses that want to get to the next level, but don't have the time, desire, or in-house talent to build, implement, and manage an effective marketing strategy.

Investment

Begins at $6400 per month with a 12-month commitment

Schedule a Discovery Call

Done-With-You Partnership

Best suited for small businesses that are looking for resources, guidance, and oversight when learning about, building, and implementing their own flywheel marketing strategy. 

Investment

Begins at $3500 per month with a 12-month commitment

Schedule a Discovery Call

Strategic Marketing Coaching

Provides access to resources and 6-months of professional guidance to those wanting to develop the first two steps of their flywheel marketing strategy; messaging and website.

Investment

$450 per month with a 6-month commitment

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