A small business fractional chief marketing officer brings structure & direction to your growth strategy.
Kelly Rice helps growing businesses clarify their marketing, align goals, and stop carrying marketing decisions on their own.
As marketing activity increases, it often becomes harder to tell what’s working.
At first, marketing is fairly simple. A website, a few ads, maybe someone helping with SEO or social.
Over time, more pieces get added. Before long, different people are handling different marketing pieces, but you’re still the one trying to decide where to spend money and what is worth continuing.
Marketing often needs direct leadership not more tactics.
A small business fractional chief marketing officer works alongside you to clarify marketing and guide the decisions behind it.
Instead of adding another vendor or tactic, Kelly becomes part of your leadership team. She focuses on clarifying what is already in place and identifying what may be missing.
This partnership helps you:
- Connect marketing decisions to business goals
- Set priorities for where marketing time and budget should go
- Coordinate vendors and marketing efforts so they work together
Experienced fractional marketing leadership with with hands-on support.
Most business owners we talk with already have a significant amount of marketing in motion. But, decisions about what to prioritize, whether something is worth continuing, or how it all connects to your business goals still require a good amount of your attention.
This is why Kelly Rice has spent more than two decades working alongside business owners to guide decisions, set priorities, and make sure marketing efforts are carried through in a way that supports the growth of the business.
She has seen that when leadership and execution are connected, marketing becomes more efficient, easier to evaluate, and more successful.
With the right fractional CMO leadership in place, you can see what’s happening, understand what’s working, and make decisions based on data instead of guesswork.
What business owners say about working with a small business fractional chief marketing officer.
How fractional CMO partnerships work.
Kelly works directly with you and your team to clarify marketing, guide decisions, and help ensure time and budget are being spent in the right places.
She starts by looking at what is already in place, where things have become disconnected, and what needs to change first. From there, marketing is reviewed regularly so priorities stay clear, vendors stay aligned, and decisions become easier to make.
Investment
For small businesses with annual revenue of $5M or under, our fractional CMO and support engagement begins at $7,500 a month.
For companies with revenue between $6M and $15M, partnerships are structured to stay under 2% of your annual revenue.
A simple way to get started.
Schedule a 30-minute discovery call.
2
Kelly joins your team and begins guiding marketing decisions.
3
Marketing priorities become clearer and easier to manage.
Your business is growing, but marketing feels harder than it should.
What you’ve been doing has helped you get here, but you’re still the one fielding questions and making judgment calls.
Most of the time, it isn’t completely clear where marketing time and money should go or how marketing is shaping the business.
As the company grows, more marketing activity gets added. Different vendors begin handling different parts of the work, new tactics are introduced, and before long you are still the one trying to decide what is worth continuing and what is not.
At that stage, marketing often needs experienced leadership, but most companies are not ready to hire a full internal marketing team.
Kelly works alongside you and your leadership team as a fractional chief marketing officer, bringing leadership to marketing decisions while keeping the work itself moving forward.
Over the past 25 years, she’s seen that when leadership and execution stay connected, marketing becomes easier to manage, easier to evaluate, and far more consistent in producing visibility and leads. Instead of guessing, you can see what is working, what should continue, and what should stop.
The first step is a short discovery call where we talk through your goals, your current setup, and where marketing still feels unclear so you can decide whether fractional CMO leadership makes sense for where your business is today.
What most clients notice after a few months is that marketing becomes easier to evaluate. They gain clearer insight into what’s happening, what’s working, and why marketing decisions required experienced leadership.
Thinking about bringing a fractional CMO into your business?
Read this guide to understand when growing companies decide it’s time to add marketing leadership.