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This week on Priority Pursuit, we are taking a break from talking about marketing strategies and tactics. Instead, we want to invite you to take a few minutes to breathe, refrain from thinking about your business and personal to-do lists, and remember why we celebrate this special time of year.
Now, the holidays are a busy time for almost everyone. However, we would argue that you’re probably busier than most.
After all, as a small business owner or leader, your Q4 has likely been consumed with holiday sales, trying to work ahead so that you can actually take time off, handling end-of-year tax responsibilities, making sure your employees and clients feel valued and appreciated, running from activity to activity, as well as trying to be mentally present with family and friends so that you can celebrate the holidays with those you love most.
Basically, between your business and personal responsibilities, we know that you have a lot on your plate.
We live in the same chaos. And, we know that if we just move from scheduled task to task and don’t stop to really think about why we’re celebrating the Christmas season, it flies by. But, for us at Treefrog, Christmas is a time where we choose to celebrate the hope and love that the birth of Jesus brings.
If you are feeling that you need to be more present in this season like we do, we’d love for you to take a few minutes to just breathe, clear your mind, and join us in reading the Christmas story.
Luke 1:26-56
26 And in the sixth month the angel Gabriel was sent from God unto a city of Galilee, named Nazareth,
27 To a virgin espoused to a man whose name was Joseph, of the house of David; and the virgin's name was Mary.
28 And the angel came in unto her, and said, Hail, thou that art highly favoured, the Lord is with thee: blessed art thou among women.
29 And when she saw him, she was troubled at his saying, and cast in her mind what manner of salutation this should be.
30 And the angel said unto her, Fear not, Mary: for thou hast found favour with God.
31 And, behold, thou shalt conceive in thy womb, and bring forth a son, and shalt call his name JESUS.
32 He shall be great, and shall be called the Son of the Highest: and the Lord God shall give unto him the throne of his father David:
33 And he shall reign over the house of Jacob for ever; and of his kingdom there shall be no end.
34 Then said Mary unto the angel, How shall this be, seeing I know not a man?
35 And the angel answered and said unto her, The Holy Ghost shall come upon thee, and the power of the Highest shall overshadow thee: therefore also that holy thing which shall be born of thee shall be called the Son of God.
36 And, behold, thy cousin Elisabeth, she hath also conceived a son in her old age: and this is the sixth month with her, who was called barren.
37 For with God nothing shall be impossible.
38 And Mary said, Behold the handmaid of the Lord; be it unto me according to thy word. And the angel departed from her.
39 And Mary arose in those days, and went into the hill country with haste, into a city of Juda;
40 And entered into the house of Zacharias, and saluted Elisabeth.
41 And it came to pass, that, when Elisabeth heard the salutation of Mary, the babe leaped in her womb; and Elisabeth was filled with the Holy Ghost:
42 And she spake out with a loud voice, and said, Blessed art thou among women, and blessed is the fruit of thy womb.
43 And whence is this to me, that the mother of my Lord should come to me?
44 For, lo, as soon as the voice of thy salutation sounded in mine ears, the babe leaped in my womb for joy.
45 And blessed is she that believed: for there shall be a performance of those things which were told her from the Lord.
46 And Mary said, My soul doth magnify the Lord,
47 And my spirit hath rejoiced in God my Saviour.
48 For he hath regarded the low estate of his handmaiden: for, behold, from henceforth all generations shall call me blessed.
49 For he that is mighty hath done to me great things; and holy is his name.
50 And his mercy is on them that fear him from generation to generation.
51 He hath shewed strength with his arm; he hath scattered the proud in the imagination of their hearts.
52 He hath put down the mighty from their seats, and exalted them of low degree.
53 He hath filled the hungry with good things; and the rich he hath sent empty away.
54 He hath holpen his servant Israel, in remembrance of his mercy;
55 As he spake to our fathers, to Abraham, and to his seed for ever.
56 And Mary abode with her about three months, and returned to her own house.
Luke 2:1-38
1 And it came to pass in those days, that there went out a decree from Caesar Augustus, that all the world should be taxed.
2 (And this taxing was first made when Cyrenius was governor of Syria.)
3 And all went to be taxed, every one into his own city.
4 And Joseph also went up from Galilee, out of the city of Nazareth, into Judaea, unto the city of David, which is called Bethlehem; (because he was of the house and lineage of David:)
5 To be taxed with Mary his espoused wife, being great with child.
6 And so it was, that, while they were there, the days were accomplished that she should be delivered.
7 And she brought forth her firstborn son, and wrapped him in swaddling clothes, and laid him in a manger; because there was no room for them in the inn.
8 And there were in the same country shepherds abiding in the field, keeping watch over their flock by night.
9 And, lo, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore afraid.
10 And the angel said unto them, Fear not: for, behold, I bring you good tidings of great joy, which shall be to all people.
11 For unto you is born this day in the city of David a Saviour, which is Christ the Lord.
12 And this shall be a sign unto you; Ye shall find the babe wrapped in swaddling clothes, lying in a manger.
13 And suddenly there was with the angel a multitude of the heavenly host praising God, and saying,
14 Glory to God in the highest, and on earth peace, good will toward men.
15 And it came to pass, as the angels were gone away from them into heaven, the shepherds said one to another, Let us now go even unto Bethlehem, and see this thing which is come to pass, which the Lord hath made known unto us.
16 And they came with haste, and found Mary, and Joseph, and the babe lying in a manger.
17 And when they had seen it, they made known abroad the saying which was told them concerning this child.
18 And all they that heard it wondered at those things which were told them by the shepherds.
19 But Mary kept all these things, and pondered them in her heart.
20 And the shepherds returned, glorifying and praising God for all the things that they had heard and seen, as it was told unto them.
21 And when eight days were accomplished for the circumcising of the child, his name was called JESUS, which was so named of the angel before he was conceived in the womb.
22 And when the days of her purification according to the law of Moses were accomplished, they brought him to Jerusalem, to present him to the Lord;
23 (As it is written in the law of the Lord, Every male that openeth the womb shall be called holy to the Lord;)
24 And to offer a sacrifice according to that which is said in the law of the Lord, A pair of turtledoves, or two young pigeons.
25 And, behold, there was a man in Jerusalem, whose name was Simeon; and the same man was just and devout, waiting for the consolation of Israel: and the Holy Ghost was upon him.
26 And it was revealed unto him by the Holy Ghost, that he should not see death, before he had seen the Lord's Christ.
27 And he came by the Spirit into the temple: and when the parents brought in the child Jesus, to do for him after the custom of the law,
28 Then took he him up in his arms, and blessed God, and said,
29 Lord, now lettest thou thy servant depart in peace, according to thy word:
30 For mine eyes have seen thy salvation,
31 Which thou hast prepared before the face of all people;
32 A light to lighten the Gentiles, and the glory of thy people Israel.
33 And Joseph and his mother marvelled at those things which were spoken of him.
34 And Simeon blessed them, and said unto Mary his mother, Behold, this child is set for the fall and rising again of many in Israel; and for a sign which shall be spoken against;
35 (Yea, a sword shall pierce through thy own soul also,) that the thoughts of many hearts may be revealed.
36 And there was one Anna, a prophetess, the daughter of Phanuel, of the tribe of Aser: she was of a great age, and had lived with an husband seven years from her virginity;
37 And she was a widow of about fourscore and four years, which departed not from the temple, but served God with fastings and prayers night and day.
38 And she coming in that instant gave thanks likewise unto the Lord, and spake of him to all them that looked for redemption in Jerusalem.
Reflection
Now, if you’re familiar with Jesus, you know that the Christmas story is really just the beginning of His story and that He went on to preach about the kingdom of God, heal countless people, demonstrate the difference between faith and religion, and—ultimately—die for our sins and raise from the dead so that our sins could be forgiven so that we can someday spend eternity with our Heavenly Father.
And, as we read this story and reflect on Jesus’s life and ministry, what comes to mind is how insignificant our to-do lists are in comparison.
As small business owners who are also wives, daughters, friends, and parents, we know this time of year can be intense. And, don’t get us wrong—we understand that our business, your business, and our team’s livelihoods are very important, and your business can even be a means of serving God and others.
However, we were not put on this earth just to run successful businesses. We were put here to bring God glory, to be in a relationship with Him, to love others well, to share the Gospel, and to someday spend eternity with God—and this is all because of Jesus.
While we should remember, celebrate, and be thankful for God’s plan and purpose for us each and every day, Christmas is about remembering the fact that God chose to send His one and only son to Earth because He loves us and wants us to both have a relationship with Him now and to spend eternity with Him.
With that in mind, during the holiday hustle and bustle, take time to reflect on why we celebrate Christmas. Remember why you’re here. Remember what your priorities are. Be present. And, make sure you’re loving others how Jesus tells us to. Because that’s what Christmas is about—not shopping sprees, Black Friday deals, holiday campaigns, Elf on the Shelf, Pinterest-worthy parties, profit margins, or almost anything else that we associate with Christmas or Q4.
It’s our prayer for you that you will enjoy this special time of year, because, again, God calls us to do more than run successful small businesses.
Next week, we’ll be back to discussing business growth, systems, and marketing tactics as per usual, but for now, Merry Christmas from all of us at Treefrog Marketing.
The Priority Pursuit Podcast is a podcast dedicated to helping small business owners define, maintain, and pursue both their personal and business priorities so they can build lives and businesses they love.
You can find The Priority Pursuit Podcast on Spotify, Apple Podcasts, Amazon Podcasts, Stitcher, and wherever you listen to podcasts.
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