We understand how crucial it is to have the right tools in your arsenal as a small business. From streamlining operations to boosting productivity, the tools you choose can make all the difference.
Over the years, we've tried and tested countless resources both for ourselves and for our clients. We’re a small business that serves other small businesses, and we've found a handful of tools that have truly transformed the way any small business runs.
Plus, we're so passionate about these tools that we decided to become affiliates, which allows us to offer you exclusive discounts!
These are the must-have small business tools that we use daily, and we're excited to share them with you at a price that makes them even more valuable!
HoneyBook
It’s no secret that as a small business, you need to develop and maintain relationships with your clients. Thankfully, a client relationship management (CRM) system like HoneyBook can help.
HoneyBook keeps all of your clients’ information—including contact info, invoices, communications, contracts, and more—in one, easy-to-find place so you can keep all communications organized and recorded.
Plus, HoneyBook offers automations you can use to streamline your processes and analytics you can review to gain a better understanding of your customers and any areas for potential improvement.
ShowIt
Your website is the foundation of all your marketing efforts. A drag-and-drop website builder like ShowIt is incredibly useful for those who want to create a professional and visually appealing website without needing to know how to code.
With its intuitive interface, users can easily customize layouts, add multimedia elements, and adjust design features by simply dragging and dropping components into place. This flexibility makes it easy for small business owners, creatives, and anyone who wants to bring their unique vision to life online.
Plus, the platform’s ease of use saves time and reduces the complexity of web development, allowing users to focus more on their content and business goals rather than getting bogged down by technical details.
QuickBooks
As any small business owner knows, if you’re not keeping track of your money, you’re losing money. Luckily, bookkeeping systems like QuickBooks make it easy to keep track of invoices and other finances.
QuickBooks automates many time-consuming tasks, such as estimating quarterly taxes and generating financial reports, allowing you to focus on what you do best: running and growing your business.
By streamlining the financial management process, QuickBooks not only helps businesses stay organized but also ensures they have accurate, up-to-date information to make informed decisions and stay compliant with tax regulations.
*This is NOT to say that you shouldn’t work with an experienced accountant.
Save 75% on your first six months of QuickBooks!
ClickUp
Regardless of what your small business provides, a project management system like ClickUp can keep you on track.
ClickUp keeps all of your tasks and processes in one place, so you can easily keep track of all the elements you need to complete your projects—like staff hours, deliverables, timelines, key stakeholders, and more. It is a home for all your and your employees’ tasks where you can track progress, connect with other team members, and more.
MailChimp
Generating an estimated $36 for every $1 spent, email marketing is one of the best marketing channels when it comes to ROI. And, email service providers (ESPs) like MailChimp can make it simple for any small business.
At this point, fewer than 10% of your followers will likely see your organic social media posts. However, email allows you to communicate directly with your audience, and your emails are more or less guaranteed to end up in prospects’ inboxes, making email a direct line of communication between you and prospective customers who have already expressed interest in your products or services.
In order to utilize email marketing, you need an ESP, and we recommend MailChimp. With its drag-and-drop editor, you can design beautiful emails. Its automated email sequence campaigns allow you to nurture leads and engage your audience. And, with its analytic capabilities, you can easily track the performance of your campaigns to see what’s working and what you can improve.
Start serving up to 500 subscribers for free with MailChimp!
Manychat
It’s no secret that social media is a key to any marketing strategy. However, the fact of the matter is, your Instagram audience isn’t going to visit the link in your bio simply because it’s too much work. Thankfully, you can eliminate this extra work with Manychat—one of our favorite automation must-have small business tools.
Have you ever seen Instagram posts telling people to comment or DM a specific word to receive a resource? That’s the power of Manychat.
All your audience has to do is comment on a post or shoot you a DM, and they’ll automatically receive a DM from you containing the link to your resource OR—better yet—a prompt to share their email address so they can automatically be added to your list.
All of this can happen without ever asking Instagram users to leave the app, and as a result, you’ll find yourself with more leads, higher conversion rates, and—ultimately—more sales.
Get one month of Manychat Pro free!
Running a small business is no small feat, but having the right tools can make your journey a lot smoother. We've been where you are, searching for the best resources to support our growth. That's why we didn't just stop at using these tools; we partnered with the companies behind them to bring you the best deals possible.
By taking advantage of these discounts, you're not just investing in top-notch tools; you're investing in the success of your business.
*This post includes affiliate links. If you choose to purchase any of the tools or products mentioned, we may earn a small commission at no additional cost to you. We only recommend resources that we believe will genuinely benefit small businesses. Thank you for your support!
Small businesses deserve to have a marketing strategy and partner that works as hard as they do.
Treefrog Marketing is a marketing agency for small businesses located in Lafayette, Indiana that builds effective marketing strategies and systems that help small business leaders take their companies to the next level. We specialize in marketing leadership, strategic marketing and advertising, digital marketing, graphic design, web design, SEO, and more. For more information, please visit our website. You can also connect with us on Twitter, Facebook, LinkedIn, and Instagram.
